Handbook on Radio and Television Audience Research

24 04 2007

This handbook sets out audience research methodology, including quantitative audience measurement; measurement of audience opinions and reactions; qualitative research; data analysis; and more. Community radio is not specifically considered, but the methodologies are nevertheless useful.

Written by Graham Mytton, head of audience research for the BBC World Service and published by UNESCO and UNICEF

Download the Handbook on Radio and Television Audience Research (PDF)


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