management resources for community media

Quick Guide to Audience Research
Dennis List has written a shorter guide to audience research than Know Your Audience. This new Quick Guide is focused on the needs of media, particularly in developing countries.

List of chapters:

1. Introduction and scope of this guide
2. Beginning with secondary research
3. The survey process
4. Interviewer surveys
5. Questionnaire surveys
6. Qualitative research
7. How to choose a method
8. Conclusion: Use your findings!