Quick Guide to Audience Research

20 03 2006

Quick Guide to Audience Research
Dennis List has written a shorter guide to audience research than Know Your Audience. This new Quick Guide is focused on the needs of media, particularly in developing countries.

List of chapters:

  1. Introduction and scope of this guide
  2. Beginning with secondary research
  3. The survey process
  4. Interviewer surveys
  5. Questionnaire surveys
  6. Qualitative research
  7. How to choose a method
  8. Conclusion: Use your findings!