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	<title>management resources for community media &#187; audience research</title>
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		<title>Handbook on Radio and Television Audience Research</title>
		<link>http://man.comunica.org/archives/103</link>
		<comments>http://man.comunica.org/archives/103#comments</comments>
		<pubDate>Wed, 25 Apr 2007 00:08:03 +0000</pubDate>
		<dc:creator>bg</dc:creator>
				<category><![CDATA[audience research]]></category>

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		<description><![CDATA[This handbook sets out audience research methodology, including quantitative audience measurement; measurement of audience opinions and reactions; qualitative research; data analysis; and more.  Community radio is not specifically considered, but the methodologies are nevertheless useful.
Written by Graham Mytton, head of audience research for the BBC World Service and published by UNESCO and UNICEF 
Download [...]]]></description>
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		<title>Audience research guide</title>
		<link>http://man.comunica.org/archives/98</link>
		<comments>http://man.comunica.org/archives/98#comments</comments>
		<pubDate>Wed, 21 Mar 2007 20:21:03 +0000</pubDate>
		<dc:creator>bg</dc:creator>
				<category><![CDATA[audience research]]></category>

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		<description><![CDATA[This page offers a brief description of various methods of audience research : &#8220;Seven Day Diary&#8221;, samples, random sampling, different audience measures, etc. Audience research is crucial to the sustainability of community radio stations. In short, audience research is a mechanism through which stations obtain feed back from audience that:
increases community participation in the stations,
informs [...]]]></description>
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		<title>Participative Marketing for Local Radio</title>
		<link>http://man.comunica.org/archives/91</link>
		<comments>http://man.comunica.org/archives/91#comments</comments>
		<pubDate>Thu, 11 Jan 2007 20:13:50 +0000</pubDate>
		<dc:creator>bg</dc:creator>
				<category><![CDATA[audience research]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Online Book: Participative Marketing for Local Radio

Participative marketing is a new way of thinking about a timeless concept: marketing is not just something that big corporations do to consumers, but something that everybody does when engaged in purposeful activity. What&#8217;s new about the idea of participative marketing is that it sets out to weave a [...]]]></description>
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		<title>Quick Guide to Audience Research</title>
		<link>http://man.comunica.org/archives/65</link>
		<comments>http://man.comunica.org/archives/65#comments</comments>
		<pubDate>Mon, 20 Mar 2006 19:07:32 +0000</pubDate>
		<dc:creator>bg</dc:creator>
				<category><![CDATA[audience research]]></category>

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		<description><![CDATA[Dennis List has written a shorter guide to audience research than Know Your Audience. This new Quick Guide is focused on the needs of media, particularly in developing countries.]]></description>
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		<title>Know Your Audience:</title>
		<link>http://man.comunica.org/archives/41</link>
		<comments>http://man.comunica.org/archives/41#comments</comments>
		<pubDate>Fri, 16 Sep 2005 19:10:17 +0000</pubDate>
		<dc:creator>bg</dc:creator>
				<category><![CDATA[audience research]]></category>

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		<description><![CDATA[Know Your Audience: A Practical Guide to Media Research
This book by Dennis List, founder of Audience Dialogue, is written mainly for media people in developing countries, and small communications-related organizations in the developed world. The book is written in a clear, simple style, avoiding slang and academic jargon.
]]></description>
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