Community media sustainability guide

24 03 2009

Internews has published a new guide addressing the challenge of how to make community media financially sustainable. The Community Media Sustainability Guide: The Business of Changing Lives, covers topics such as incorporating new online platforms and using alternative energy to power radio stations, all with an eye to keeping the doors open in a sector not known for its profitability.

Read more and download the guide from the Internews website.

Participative Marketing for Local Radio

11 01 2007

Online Book: Participative Marketing for Local Radio

Participative marketing is a new way of thinking about a timeless concept: marketing is not just something that big corporations do to consumers, but something that everybody does when engaged in purposeful activity. What’s new about the idea of participative marketing is that it sets out to weave a strong web of relationships to help bring people together for a common purpose. If it works properly, there’s no exploitation, but a filling of mutual needs. “Participative marketing” extends the idea of “relationship marketing” to cover all types of communications and social networks. Read the rest of this entry »