management resources for community media

How to Write a Mission Statement
A short guide to mission statements from The Grantsmanship Centre.

At the very least, your organization’s mission statement should answer three key questions:

1. What are the opportunities or needs that we exist to address? (the purpose of the organization)
2. What are we doing to address these needs? (the business of the organization)
3. What principles or beliefs guide our work? (the values of the organization)

Dilbert ’s mission statement generator
“Our challenge is to assertively administrate timely resources and authoritatively integrate enterprise-wide products while promoting personal employee growth.”

This online tool generates an optimal combination of adverbs, verbs, adjectives and nouns for a professional sounding yet perfectly meaningless mission statement. Guaranteed.

How to Develop a Mission Statement

Mission: Why you do what you do; the organization’s reason for being, its purpose. Says what, in the end, you want to be remembered for.

Changing the mission — or creating an organization’s first mission statement — is a process of gathering ideas and suggestions for the mission and honing them into a short, sharply focused phrase that meets specific criteria.