Getting Grants and Financial Resources
From the Community Tool Box
Contains toolkits for:
Section 1. Developing a Plan for Financial Sustainability
Section 2. Creating a Business Plan
Section 3. Developing a Committee to Help with Financial Sustainability
Section 4. Applying for a Grant: The General Approach
Section 5. Writing a Grant
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SWOT Analysis
The quality of the analysis will be improved greatly if interviews are held with a spectrum of stakeholders such as employees, suppliers, customers, strategic partners, etc.
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SWOT Analysis Limitations
While useful for reducing a large quantity of situational factors into a more manageable profile, the SWOT framework has a tendency to oversimplify the situation by classifying the firm’s environmental factors into categories in which they may not always fit. The classification of some factors as strengths or weaknesses, or as opportunities or threats is somewhat arbitrary. For example, a particular company culture can be either a strength or a weakness. A technological change can be a either a threat or an opportunity. Perhaps what is more important than the superficial classification of these factors is the firm’s awareness of them and its development of a strategic plan to use them to its advantage.
Community Tool Box - SWOT
Opposites are a fact of life. If you know how to take stock of the oppositions within and without your effort or group, you are more likely to plan and act effectively.
That’s where the SWOT team comes in. Unlike the law and order SWAT team (Special Weapons and Tactics), which police use to tackle perilous situations, this version of SWOT can help you handle both ordinary and unusual situations in your community health or development initiative.
In applying the SWOT analysis it is necessary to minimize or avoid both weaknesses and threats. Weaknesses should be looked at in order to convert them into strengths. Likewise, threats should be converted into opportunities. Lastly, strengths and opportunities should be matched to optimize the potential of a firm. Applying SWOT in this fashion can obtain leverage for a company (Marketing Strategy, 1998).
As can be seen, SWOT analysis can be extremely beneficial to those who objectively analyze their company. The marketing manager should have rough outline of potential marketing activities that can be used to take advantage of capabilities and convert weaknesses and threats. However, at this stage, there will likely be many potential directions for the managers to pursue. Due to the limited resources that most firms have, it is difficult to accomplish everything at once. The manager must prioritize all marketing activities and develop specific goals and objectives for the marketing plan (Contemporary Marketing, 1992).
free SWOT analysis template and method, free swot analysis examples
SWOT analysis method and examples, with free SWOT template
The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations.
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