The Non-Profit Organization Self-Evaluation
Checklist - PDF
This is meant to provide a quick overview of the health of your major
organizational systems. It does not produce an organizational evaluation and will not let you know if your services are effective or efficient. It will, however, let you know if you have the systems in place that are necessary to operate effectively and efficiently.
Download the Board Member’s Orientation Manual (PDF)
This is a 28 page orientation package on basic skills for effective Board
members. Each section outline the essential skills and information Board
members need in order to maximize their benefit to the organization and the people it serves. Read the rest of this entry »
Online Book: Participative Marketing for Local Radio
Participative marketing is a new way of thinking about a timeless concept: marketing is not just something that big corporations do to consumers, but something that everybody does when engaged in purposeful activity. What’s new about the idea of participative marketing is that it sets out to weave a strong web of relationships to help bring people together for a common purpose. If it works properly, there’s no exploitation, but a filling of mutual needs. “Participative marketing” extends the idea of “relationship marketing” to cover all types of communications and social networks. Read the rest of this entry »
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