management resources for community media

Community Radio Sustainability Project
Financial sustainability presents the greatest challenge to the success of independent radio stations operating in developing countries and is inextricably linked to a news outlet’s ability to preserve its editorial freedom. In these developing countries there is a critical need for gathering and sharing information about the small steps media can take to build their capacity for sustainability.

This guide is intended as the first in a series of guidebooks to equip station managers and staff with management and programming resources for their station. Each guide will include examples and case studies of how the topic has been addressed by stations in Sub-Saharan African countries, including relevant environmental factors and key outcomes.

Guidebook to Sustainability

This page offers a brief description of various methods of audience research : “Seven Day Diary”, samples, random sampling, different audience measures, etc. Audience research is crucial to the sustainability of community radio stations. In short, audience research is a mechanism through which stations obtain feed back from audience that:

increases community participation in the stations,
informs better programming
enhances the development agenda of the station
feeds into successful marketing strategies.

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Excellent document qui, en quelques pages, ouvre des perspectives très concrètes pour la gestion des ressources humaines dans les radios rurales, en particulier pour la définition des “tâches” et “profils” des agents et abordant la question des “bénévoles”. Attention sur le site d’ Intermedia Consultants le lien vers le document s’appelle “Cahier de charges de la radio rurale”.

La Gestion des Ressources humaines de la radio rurale
PDF

AIBD Publication: Radio management in the small community
The publication examines the role of a manager as a key figure in the process of development, very specially in the rural smaller community stations. The emphasis in this manual lies not only on the cognitive skills required in radio management but also its utility for trainers and those who could develop case studies and real life examples for use in further training in management.

Available for purchase from AIBD

This is a sample station handbook from one of Ireland’s leading community radio stations.

Online Station Handbook

Fahamu - Leadership and management for change
This course will help you develop the skills of an effective leader. It will be of benefit to leaders and managers of organisations that are struggling to change the world. It is part of Learning for Change, an integrated collection of courses developed by Fahamu in conjunction with the University of Oxford.
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