management resources for community media

Online Book: Participative Marketing for Local Radio

Participative marketing is a new way of thinking about a timeless concept: marketing is not just something that big corporations do to consumers, but something that everybody does when engaged in purposeful activity. What’s new about the idea of participative marketing is that it sets out to weave a strong web of relationships to help bring people together for a common purpose. If it works properly, there’s no exploitation, but a filling of mutual needs. “Participative marketing” extends the idea of “relationship marketing” to cover all types of communications and social networks. Read the rest of this entry »

Principles and Practices
This document has three intended purposes. The first is to provide individual organizations striving for excellence with a tool for strategic planning and operational evaluation relative to the rest of the nonprofit sector. The second is to support the growth and quality of the sector. The third is to increase public understanding of the role and contributions of the nonprofit sector.

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Basic Fund-Raising for Small NGOs/Civil Society In the Developing World
The document is meant to provide very basic guidelines for small NGOs in the developing world regarding fund-raising, and to point to other resources. By small NGOs, I mean organizations that may have only one paid staff member, or are run entirely by volunteers; and may or may not have official recognition by the government.

You have to order the document from the website.

NGO Management Library

Links to materials classified under the following headings:

General Resources
Organisational Development
Performance Management
Managing Finances
Developing Human Resources
Communication and Marketing

Guide for Writing a Funding Proposal - Net-NGO.com
This Proposal Guide has been created to provide both instructions on how to write a funding proposal and actual examples of a completed proposal. The Guide is designed as a tool for Non-Government Organizations and other organizations to learn more about the actual proposal writing process.

A Guide to Fundraising
Non-profit organisations in the South are steadily becoming more professional. But there are still vast differences between organisations and their levels of capacity.

To help in the process of professionalisation this guide for local NGOs has been put together, including the following topics:

* The process of professionalism
* The planning of a project
* Finding money for the project